If you have a website in Houston, SEO is something that you really ought to know more about. A well optimized website is easily found when people in your area search for products, information and all sorts of services. A website that’s not optimized may not be seen at all.
What is SEO?
Formally known as Search Engine Optimization, SEO in Houston or anywhere involves a series of techniques that cause web pages to rank highly on Google, Yahoo and other search engines results pages. Excellent SEO can organically boost both the quality and quantity of your website traffic.
Do you need SEO?
Yes, you do, and here’s why. Study after study shows that a significant percentage of people use the Internet whenever they need something. Whether they seek a product or a service, they will turn to their smartphone or computer and type words into a search engine.
An easily navigable website with strong architecture is just what the search engines look for. Relevant, well-written content that provides visitors with a positive website experience will encourage web surfers to bookmark your page and come back. Does this matter? Yup. Every time that Google updates its algorithms, it pays more attention to actual user experience.
What do search engines look for?
Before Google or another search engine replies to a user search query, it scans its data banks for the most germane answer. These answers are presented to the searcher according to relevance on a series of search engine results pages, or SERP. Well done Houston SEO can help your pages come up at or near the top of the first SERP, exactly where you want to be. A recent study by Advanced Web Ranking magazine explains that the top five results on the first SERP account for nearly 68 percent of all clicks. Rank highly, and you’ll get hits. Rank below the top five results on the first results page, and people may overlook your website entirely.
* Quality content
If you regularly publish useful content in the form of written words, useful videos and other kinds of media, the search engines will take notice. It may not happen overnight, but high ranking on SERP is worth it. Don’t just sit around waiting for things to happen, however. Continue to produce useful, relevant content and it won’t be long before you see a positive boost in quantity and quality of web traffic to your site.
* User experience
An easy to navigate, searchable website that boasts relevant internal linking and quality content will rank higher on SERP than websites without. If your SEO causes people to click and visit, wonderful. If those visitors stick around and explore your website, even better. The more humans interact with your page, the more interested the search engines will be, too.
Are you convinced that you need Houston SEO? Good. Now, let’s chat about how ThinkPod Agency can optimize your website and improve your Internet presence. Call (574)370-4383 at your earliest convenience.